King Richard III by William Shakespeare Essay

T he plays depict the collapse of English control over parts of France and the bitter and fierce internal struggles between the Houses of Lancaster and York in the fight to gain the crown of England. King Richard III is regarded (Hume 202) as a piece of prop aganda support ing the Tudor monarchs who succeeded Richard after he was killed in battle . This essay examine s how the theme of conscience is evidenced in Shakespeare’s play, and how the issues addressed are reflected in my daily life. (100 words) One prominent theme in the drama is the theme of conscience. Throughout the drama, Richard,  Duke of Gloucester, murders and betrays to gain the English crown. His conscience , however, is evident. In Act I scene iii, Margaret, an exiled former queen , has a special curse for Richard , who kille d her husband and her son (lines 224 – 9) : The worm of conscience still begnaw thy soul. Thy friends suspect for traitors while thou liv’st, And take deep traitors for thy dearest friends. No sleep close up that deadly eye of thine, Unless it be while some tormenting dream Affrights thee with a hell of ugly devils. Most of Margaret’s curses are fulfilled during the play. Richard struggles  with his heavy conscience. In Act IV scene I Lady An ne , his wife is distressed to learn that she is to be crowned his queen, and speaks of her unhappiness and his guilty conscience: For never yet one hour in his bed Have I enjoy’d the golden dew of sleep, But have been waked by his timorous dreams. Spec tacularly, in the scene before the battle at Bosworth, King Richard is visited by the ghosts of h i s victims . His soliloquy in Act V scene iii suggests that he is overcome by a ‘coward conscience’ (lines 191 – 6) : O coward conscience, how dost thou afflict me! The lights burn blue. It is now dead midnight. Cold fearful drops stand on my trembling flesh. 2 The theme is developed . Co nscience can be a manipulative tool used by cowards , Richard declares: Let not our babbling dreams affright our souls: Conscience is but a word that cowards use, Devised at first to keep the strong in awe: Our strong arms be our conscience, swords our law. I shall now consider how conscience relates to my daily life. It has often been remarked (e. g. G ui 203; Palfreyman 80) that Richard’s assertiveness, his strength and determination command a respect of their own, his crimes aside. Every day, I read in the papers that someone has exercised ruthless power over other people in some way, and so made ‘swords [their] law’ to wi n a contest, whether it be in the form of school bullying, or rise to political power as in this play. I am still unclear as to how far we should assert ourselves to gain things that we want at others’ expense like this. It frightens me that I can understa nd such tyrants and see them as essentially very human. Such things are an integral part of life and ourselves and will never go away. I believe, though, that  there is such a thing as conscience, yet whether it is only something we have been taught is har d to establish. It is possible to see Shakespeare’s play as an elaborate wish fulfillment or fantasy, therefore. In sum, Shakespeare directs us to focus , non – simplistically, on tyranny and ruthlessness in our midst. In a sense , the portrayal of Richard as a man with a conscience and, at the same time, with astute manipulative powers gives the drama unresolved humanistic problems. We may need to ask ourselves how far we can go to attain our ends while still sleeping at night.

Maketing Process Various Element Essay

The focus is the mass production. A business orientated around production believes that the â€Å"economies of scale† generated by mass production will reduce costs and maximise profits. In this process there is less focus on product design and packaging and even to be special or unique look, at the end customer are paying for the product and you pay for what you get. So for this is a plain marketing in my opinion. Product Orientation This approach is almost opposite to the previous one. This type of companies believes that its product’s high quality make it a superior product. Neglecting sometimes about the customer’s wants and needs. Sales Orientation Make the product, and then sell it to the target market. However as we know sales usually aren’t this simple. An effective marketing strategy requires market and marketing research. Market Orientation This type of strategy puts every effort to understand the customer and his needs. Market research is the key to launching new products or services, every single step. Jack Cohen started his business in a very critical period for the UK there where a food shortage after the First World War and a big crisis just got to its top Situation was very difficult! Jack Cohen applied a strategy of ‘pile it high and sell it cheap’. His strategy was a great success because he knew exactly what customer’s need and so for all his focus is to make sure there enough food for everyone. In London space is limited he went outside to bigger space this step was a great success. Jack Cohen did adapt to this problem of space by giving Tesco bigger place to promote its products. As he was focused on sales and customer needs he should have been on top of it all time but it did come a period where he didn’t realise that people after 2nd world war are changing and needs are not simple are very variable and complex, customers are looking for more than just what would satisfy their basic needs! And that’s where Tesco life cycle got into its down or decline that’s where Tesco did face problem. After a good few years of hardship Tesco managers have had another way of sorting all in once getting help from local authorities this was the key door to a new era Tesco newly born and adapting to the market needs segmentation of the market through offering different stores in size and product will make Tesco the though number1 of stores as different ages and categories is attracted, he had the price already in good and successful strategy low enough to attract individuals from low household income and the loyalty cards that offers more saving. According to (Kotler, Marketing management) marketing should be dealt with and visualised around minimum 4 elements, product, place, price, and promotion and in further editions of his book he added other elements to those as politic, public†¦ I think Tesco have a good name and long history and that needs to be highlighted more and more, a good marketing strategy needs on top of pricing as well positioning the product and make it unique in satisfying that group of people’s needs, so for sibling a group of people and making a product to satisfy their needs and give it the price that makes them happy and promoting this product. Sale is the outcome or a result but don’t forget to make them come back by giving after sale service, where the customer will be secure and happy knowing he has been backed up by you the seller. Your supermarket or place of shopping, it’s not only where you buy your food supply from as well as the name that you trust and adhere to, as a business focusing on your existing customers it’s a better strategy than trying always to win more customers. By listening to your customers and knowing their needs and the after sales service will give the company a longer life cycle.

The Current Positioning Of Pepsi Corporation Commerce Essay

Pepsi International is a universe renowned trade name. It is a really good organized transnational company, which operates about all over the universe. They produce, one of best carbonated drinks in the universe. Pepsi is a symbol of hygiene, quality and service, all over the universe. Pepsi is bring forthing Cola for more than 100 old ages and it has dominated the universe market for a long clip. Its caput office is in New York. PepsiCo is the 2nd largest nutrient and drink company in the universe. It manufactures markets and sells a assortment of salty, sweet and grain-based bites, carbonated and non-carbonated drinks PepsiCo seeks to accomplish growing and long-run value in its operational activities by making competitory advantages through new merchandise invention.MISSION STATEMENTâ€Å" To be the universe ‘s prime consumer Merchandises Company focused on convenient nutrients and drinks. We seek to bring forth healthy fiscal wagess to investors as we provide chances for growing and enrichment to our employees, our concern spouses and the communities in which we operate. And in everything we do, we strive for honestness, equity and unity. †VISION STATEMENTâ€Å" To be the universe ‘s best drink company † . Bing the best agencies supplying outstanding quality, service, cleanliness and value, so that their every client is contented and happy with their merchandises. † â€Å" To increase the value of their stockholder ‘s investing through gross revenues growing, cost control and wise investing of resources. †Fact ABOUT THE CompanyPepsi is a USA based public company whose stocks are available in New York. Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertisement and bundle artworks room bushwhackers to action-oriented scenes. The 3rd Mountain Dew motto appeared in 1973 â€Å" Put A Small Yahoo in Your Life. † PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney. Taco Bell is was acquired by Pepsi. Taco Bell was established in the mid 1960s by Glen Bell. PepsiCo purchased Kentucky Fried Chicken, the leader in the speedy service poulet market. KFC was founded by Colonel Harland Sanders. Colonel Sanders began franchising the company in 1952. KFC was spun off along with Pizza Hut and Taco Bell concerns as Tricon Global Restaurants, Inc. in 1997. PepsiCo purchases Seven-Up International, the 3rd largest franchise soft drink operation outside the United States SWOT Analysis, which is based on thorough reappraisal of the concern ( corporation, merchandise class competition, clients and merchandises ) , individualities and evaluates the internal strengths and failing of the companies good as its external menaces and chances. The selling mix is driven by the consequences of the SWOT analysis.2.1. StrengthDemand of Pepsi is more than its rivals. Company has a really established name and a good repute. Pepsi has big market portion than its rivals. As the mark clients of Pepsi is immature coevals, so Pepsi has more trade name loyal clients. Most of the clients are satisfied with the monetary value of the Pepsi. Pepsi is an international company and it has a really strong place internationally. The environment of mill is really good and attractive. Pepsi spends a batch of budget on its advertisement. Pepsi has a really huge distribution channel and it is easy available everyplace. Employees are besides motivated. Peoples like the gustatory sensation and quality ofA PepsiA around the universe Pepsi has heavy advertisement and publicity activities Pepsi offers many price reduction strategies for clients clip to clip. Pepsi Cola is patronizing athleticss, musical concerts, walks2.2. WEAKNESSESPepsi does non offer any kind of inducement or price reduction to its retail merchants. Pepsi target merely immature clients in their publicities. Crown of the disposable bottle is non good. Demand of disposal bottle is worsening. Result of low profile or non-existent advertisement Pepsi Sn battalion is non available in far off rural countries. Pepsi is non sing many possible mercantile establishments like hotels, college canteens etc. Most of the drinks supply is restricted to few states. Lack of invention. Lack of popularity of many Pepsi ‘s trade names Health issues2.3. OPPORTUNITIESInvention Company may get down come ining rural countries besides. The company may besides diversify its concern in some other possible concern. Launch healthy drinks Increase mineralA waterA gross revenues Increased involvement of people in musical groups, cultural shows and athleticss has provided an chance for Pepsi to increase its gross revenues through them. Overtake rivals Increase Awareness plans New engineerings that entree efficiencies. Launch otherA PepsiA discrepancies in the untapped states.2.4. MenaceThe chief rival of the company is the Coca Cola. At the international degree, Pepsi has a really strong competition with Coke. Coke has started its advertizements more efficaciously to increase their demand and it is a really strong menace for Pepsi. New entrants are gainingA market portion Ongoing recession Cola drinks are non good for the wellness so the awareness degree of the people is increasing which is a large menace to the company Decrease in PepsiA brandA value in last few old ages. Some negative wellness consequence Economy instability in 3rd universe states Economic height become stillborn Political instability in few states The monetary values of natural stuffs such as sugar and metals utilizing in fabrication are increasing quickly. Adversary is Thinking Seriously About Textile Sector Market Bounded trade names3.1. Political Factor:Political StabilityWhenever the authorities is considered to be stable, the concern will boom. If there is political stableness in the state the policies and schemes made by Pepsi can be consistent to be implemented. Foreign companies are besides acute to put in those states which are politically stable where they have no fright of diminution in their market portion or close down due to sudden alteration of authorities.Assorted EconomyIn assorted economic system authorities and private sector both plays their function in developing the economic system of the state. Investing by foreign companies like Pepsi is more likely to boom in assorted economic system.Laws FormulationGovernment has given transcript rights to Pepsi so that another company can non sell their merchandise by the name of Pepsi. The states where Torahs are formulated, the schemes and activities of the company are different.Social ResponsibilityPepsi ‘s societal duty is to supply its clients with clean and hygienic merchandise so to make this they have increased the usage of disposable bottles.3.2. Economic Factor:Income and Income per CapitaIf the income degree or per capita income of the people increases, it will hold a positive consequence on the ingestion of Pepsi.InflationIf the state faces inflationary tendency in the market, the monetary value of the Pepsi will finally increase which will take down its demand.Consumption BehaviorUnited Kingdom and other states are ingestion oriented societies. Due to demonstration consequence the people are more inclined towards ingestion than salvaging. So the people spent to a great extent on nutrient points. Hence Pepsi has a good market portion in the present fortunes.Income DistributionIt means how much is in the custodies of rich and hapless category. In World 10 % rich people posses 93 % of wealth and 90 % people posses 7 % of wealth. If there is balanced distribution of income in the state, the ingesti on of the people will increase hence increasing the gross revenues of drinks every bit good.Payment ModAs the usage of fictile money is increasing the ingestion form of the people are increasing. Although it will hold a low affect on the ingestion of Pepsi.Employment OpportunitiesAs employment chances increase the living criterion of the people addition and the people consume more.Aggregate DemandIn instance of Pepsi, aggregative demand of the merchandise increases in the season of summer as the hot conditions makes the consumers want to imbibe more.Aggregate SupplyIn summer season to get by up with the increasing demand they have to increase the aggregative supply of their merchandise.Economic PoliciesSome of the economic policies which can impact the market of Pepsi are discussed below:Fiscal PolicyIt is the policy of revenue enhancements. If heavy revenue enhancement is levied on Pepsi so its monetary value will lift holding negative consequence on its ingestion.Monetary PolicyMo netary policy is made to curtail or increase the supply of money in the market. If policies are made to curtail the flow of money in the market, rising prices can be controlled therefore increasing the existent income of the people which will finally impact the ingestion of Pepsi.Monetary value PolicyIf monetary value of Pepsi is increased its demand will diminish and frailty versa.Income PolicyIf income of the people will increase their buying power will increase and therefore increasing the market portion of Pepsi?3.3. SOCIAL FACTORS:PsychographicIt is a combination of demographic and psychological factors. Psychological properties mean how you perceive things. The company will concentrate on the behaviour of consumers and do different alterations in their merchandise measure or quality and in advancing their merchandise so that they can pull the clients. Keeping in position that the behaviour of different consumers is non alike they have to do their selling schemes in conformity with their demands so that they are convinced to purchase the merchandise.ReligiousReligious factors can act upon the market gross revenues of Pepsi as it happened in 2003 when the U.S-led onslaught on Iraq, broad subdivisions of society in Pakistan have banned American multinationals Coke and PepsiSocial StatusPepsi is a good celebrated trade name. Peoples who are trade name witting will non imbibe drinks of lesser known trade names. They will seek to demo their position by imbibing Pepsi which is known to all as a quality drink.MediaIt is a really of import factor for selling. Media these yearss is a really effectual manner of animating people to purchase a specific merchandise. A good publicity can tout up gross revenues to a great extent.3.4. Technological Factor:Research and DevelopmentThrough research and development quality of the merchandise can be improved or better techniques or machinery can be developed which can increase the production. When engineering is advance the s upply of the merchandise addition hence the company experiences growing in their concern. Pepsi operates in about all the states and these are besides technological factors: Introduction of tins and plastic Bottles Newer and attractive DesignsA State-of-the-art workss Ad3.5. OTHERS Factors:3.5.1. DEMOFGRAPHIC Factor:AgeThe demands of different age groups are different. Pepsi should aim that age group that consumes it the most and do promotional schemes harmonizing to their behaviour. So their chief mark is the immature coevals.EducationA company has to do promotional schemes maintaining in position the client degree. If the per centum of instruction is high in a state so through advertizements people can be made good cognizant of their merchandise and can convey their message easy. Promotion and instruction has a direct relationship.Population DistributionPopulation distribution means how much [ population lives urban countries and rural countries. Pepsi is concentrating on urban countries as people there are more inclined towards such drink while people in rural countries are more inclined imbibing desi drinks.3.5.2. Physical Factor:RegionWorld is divided into different geographical parts. Selling and gross revenues of Pepsi is different in diffe rent geographical parts. In hot countries its demand is more.City SizeThe metropoliss which are dumbly populated the ingestion of Pepsi is more.ClimatePepsi is more suited for humid or hot weather-beaten states. It is a beginning of refreshment when a individual is 30 due to the hot conditions.InfrastructureRoadss are the basic demand for transit of Pepsi from one topographic point to another. Pepsi can non open mills in every metropolis so it has to transport it to other metropoliss where Pepsi is demanded. Electricity is the basic necessity for production of any merchandise. Changeless burden casting slows down the procedure of production which leads to less production and low market portion. The selling universe is full of surprises. Who could conceive of that Coca Cola would be overtaken by Pepsi? If Coke could be overrun by Pepsi, it would be no admiration that Pepsi might be overtaken by some other drink. The demand so is to unite quality with inventiveness. Along with that, the repute of the company has to be kept robust. Today we live in a fast moving universe where freshness and newness count a batch. One can non rest on one ‘s awards. Fresh attempts, newness of attack must stay the central rules of a well orchestrated selling scheme and the run must be relentless. A uninterrupted barrage in advertizement would convert the clients that Pepsi is a portion of their lives. In order to populate with manner, Pepsi ought to be an indispensable ingredient of one ‘s life. The Pepsi is at its adulthood phase and the gross revenues of company are non turning really quickly. Company is making a batch of promotional activities to allow the merchandise remain in the market. It holds a big portion of the market and whenever the gross revenues province worsening, the company can better it by different promotional activities. Sellers of Pepsi can seek to better gross revenues by bettering one or more selling mix elements. They can cut monetary values to pull new users and rival ‘s clients. They can besides establish a better advertisement run or usage aggressive gross revenues publicity to better the gross revenues. Therefore, Pepsi is at its adulthood phase. Pepsis, the pick of Generation next is non supplying the first pick of immature coevals. A immature coevals wants something strong in cold drinks & A ; therefore prefers Thumsup. Pepsi should come out with some excess strong gustatory sensation to catch up maximal immature coevals & A ; to go precisely Generation Next drink. Company should name competent & A ; honest salesman so that they could supply strategies to the full retail merchant ‘s & A ; cover their full path. It is frequently seen that some salesman do non adumbrate strategies to the retail merchant & A ; few of the retail merchants complained about it. So there should be frequent visits of Customer Executives to their several countries to maintain the tradesmans benefited with assorted strategies. Delay in get downing of supply new waves from several terminal should be checked & amp ; a proper clip registry should be maintained. Most of the retail merchants are kicking about non-fulfillment of committednesss sing their sampling. Company should do certain that the retail merchants get the sampling on clip so that they are satisfied. Most of the retail merchants are kicking about hold & A ; no replacing of burst bottles. Marketing Management should screen some solutions to this major job of replacing burst bottles. One-half filled bottles should besides be checked at the clip of issue of goods from the distributer ‘s travel down to the several paths. Company should seek to give some recognition installation to the distributers so that they get motivated. Credit installation for retail merchants should be provided. Proper feedback system should be developed by guaranting regular visits & A ; look into indiscriminately at the assorted mercantile establishments Pepsi is a good renowned company and it has maintained its place good by understanding the client psychological science, by guaranting quality, by presenting inventiveness in merchandises, by enlarging its merchandise base, by maintaining economic factors in position and by intense and jazzy advertizements. Whenever and where of all time there is a spotlight event, Pepsi must calculate in, like the cricket and football lucifers between any state and many other such occasions. The cardinal word for success in the Marketing World is to â€Å" stay in the limelight † and that is what Pepsi is making. SWOT Analysis of Pepsi, which is based on thorough reappraisal of the concern ( corporation, merchandise class competition, clients and merchandises ) , individualities and evaluates the internal strengths and failing of the company good as its external menaces and chances.

The Absent People The Symbolic Republic Essay Example | Topics and Well Written Essays - 1750 words

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Country-risk analysis Research Paper Example | Topics and Well Written Essays - 1250 words

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7-Eleven Japans strategic supply chain Essay Example | Topics and Well Written Essays - 1750 words

7-Eleven Japans strategic supply chain - Essay Example The success of 7-Eleven as a convenience store transformed it to become one of the world's largest operator, franchisor and licensor of convenience stores, with more than 27,900 units worldwide.In November 2005, 7-Eleven was taken private by Seven-Eleven Japan Company, a Japanese retailing chain. As the largest convenience store chain in the world, 7-Eleven convenience stores are open 24 hours a day. In Japan, the size of its stores was decreased in size that ranges from 125 to 150 square meters and each store stocks approximately 2,300 to 2,800 items. The company sells tobacco, beverages, beer, wine, candy snacks, fresh foods, dairy items and other general merchandise through its stores. In addition, 7-Eleven sells a number of private label products such as Slurpee semi-frozen carbonated beverages, Cafe Select coffee, Big Gulp fountain beverages and Big Bite hotdogs.Since its establishment in 1973, 7-Eleven Japan had taken on "Adapting to Change" as its business slogan, reflecting i ts focus on adapting to changing consumer trends. As such, its 7-Eleven convenience stores had earned the patronage of much of the population, far outstripping other companies in the convenience store sector as well as in the overall retail industry in terms of growth and profitability. In 2000, while Japan was in the midst of an economic downturn, 7-Eleven Japan opened an additional 423 stores and recorded the highest profits in the retail industry. Fact is that 7-Eleven Japan realized its phenomenal growth between the years of 1985 and 2003. During these period, the number of stores increased from 2,299 to 10,303; annual sales increased from 386 billion to 2,343 billion yen; and net income increased from 9 billion to 91.5 billion yen. Additionally, the company's return on equity (ROE) averaged around 14 percent between 2000 and 2004. In 2004, Seven-Eleven Japan represented Japan's largest retailer in terms of operating income and number of stores. Customer visits to 7-Eleven outle ts totaled 3.6 billion that year, averaging almost 30 visits to a 7-Eleven annually for every person in Japan. This impressive result and its rapid growth were due to its efforts at developing merchandise and services that met customers' needs and requirements. For example, it was the pioneer in providing ready-made meals such as sushi and spaghetti that had become popular among the Japanese population. In addition, the information and distribution systems played an especially large role in placing 7-Eleven Japan in a leading position. A convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive What are some risks in each case Increasing supply chain responsiveness would mean the firm will also increase its ability to: Strategy in Increasing Supply Chain Responsiveness Risks Involved respond to wide ranges of quantities demanded meet short lead times handle a large variety of products build highly innovative products meet a very high service level Wider range of quantity implies greater variance in demand Less time to react to orders Demand per product becomes more disaggregated New products tend to have more uncertain demand Firm now has to handle unusual surges in demand Matching supply chain capabilities to customer's requirements means that a firm and their supply chain partners must be continually reassessing their performance with respect to these requirements. This reveals the importance of performance measures and their ability to relay information regarding the performance of each member within the supply chain, along with the performance of the supply chain vis--vis its end customers. Successful supply chains are those that can continue to deliver the right combination of cost, quality, and customer service as customer needs change. Weaknesses in any of these areas can mean loss of competitiveness and profits for all

Business Essay Example | Topics and Well Written Essays - 250 words - 23

Business - Essay Example It is vital for tracking supply components and management’s communication to workers. Another prominent way in which workers may utilize tablets or smart phones regards the system of instant messaging. It was previously regarded as personal. However, it proves as a fast and a cost-effective way of communicating. As regards to this system, managers and fellow workers can be aware of the workers that are assigned at their desks. It proves as an effective way of attaining crucial and fast information. There are two security concerns that a business may have with employees that communicate outside a network. A crucial concern pertains to the issue of confidentiality (Salomon, 2003). This regards the concept whether information is available to the right entities’ or owners. An example regards the aspect of a credit card transaction. Such information should only be available to the buyer and seller. In this aspect, credit cards require encryption in order that it remains inaccessible to other networks and others individuals. Another critical issue concerns with the aspect of data integrity (Salomon, 2003). In data integrity, the same should not be modified in an undetectable way. The breach of integrity occurs when another force modifies data during its transit. Users can attain harm on the breach of data. This regards the alteration of personal information that may implicate an individual fraud or

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Discussion Questions - Assignment Example The second part of the statement states that police have enough experience to differentiate between offenders and those who have not committed a crime. If this is true then police officers have simply become biased against certain individuals. This is because police officers have created a profile of a criminal on the basis of their race, age and gender and they follow this profile to make arrests and detail suspects. This activity of profiling individuals has backfired and police officers are now being suspected of being biased against people belonging to certain age groups, race as well as gender. In a research conducted by Kochel et al. the researchers identified that race of an individual has a major impact on the decision of whether to arrest them or not (Kochel, 2011). The researchers prove that people belonging to the black race had a higher statistical probability of being arrested as compared to the whites. The UCR as well as the NCVS are two distinct procedures through which the government of United States collect and record data on crimes and criminal activity. The data collected by UCR is managed by the defense agency of FBI and this data includes information on the number of arrests for different crimes (fbi.gov, 2014). The data that is used to prepare statistical reports of UCR is provided by law enforcement agencies that operate at the local as well as the federal level. On the other hand the information that is collected for the purpose of recording data in NCVS contains data that has been collected through direct and indirect victims of crimes and it contains information on all crimes except crimes that are commercial in nature and homicide. The data that is collected by the UCR is collected on the basis of arrests that have been made by different law enforcement agencies. The information that is collected through UCR has a

Managing Human Resources in health and social care Essay

Managing Human Resources in health and social care - Essay Example The identification of the methods to be used in the recruitment process is crucial. The selection of the target candidates to be catered, the required skills and other essentials are analysed and set accordingly. All the attributes required from the new employees must be properly evaluated and examined. The last part is to analyse the possible channels through which the candidates are to be attracted (developing the Job Positioning). The promotions and advertisement come under the job positioning. The possible channels may be newspaper ads, and other internal and external mediums are available to the organizations to advertise the job position to the target audience. The recruitment and selection policies must be designed in a way that fits the legal context (UK legislations related to the Recruitment and Planning). St. Patrick Nursing Home must ensure that the employees that are selected must know the Jon Title, Wages, Hours of Work, Holiday entitlement, Sick pay, Pension Schemes, notices and the dismissal procedures and policies. These are called the â€Å"Written Statement of Terms.† The employees must be expressed with this within two months of their job initiation. The employees must be provided with an â€Å"Itemized pay slip†. It means that the employees must be paid for the work they have done. The employee also has the right to be paid for the time he was in the workplace without any work; the employer does not provide him with work. By following all these Laws while planning the recruitment process will help the nursing home to attract more effective and efficient workforce. The motivation levels of the employees will be high, and they will work according to the â€Å"Requirements of the Care Quality Commission†. †¢ The need for proper advertisement of the job through suitable channels is important that will help

The Taming of the Shrew Essay Example for Free

The Taming of the Shrew Essay Act IV begins by starting the taming process. Petruchio leaves Katherine outside the house in the rain and cold while he sits down pretending he has forgotten about her until she starts to knock on the door repeatedly. The next few days in Petruchios household are the continuation of the taming process by keeping Katherine from eating or sleeping, pretending that he loves her so much he cannot allow her to eat his inferior food or sleep in his poorly made bed. Tis burnt, and so is all the meat. While studying the Taming of The Shrew I have watched two film productions, read the book, and also viewed a production at the Royal Shakespeare Theatre in Stratford, this has allowed me to gain lots of viewpoints about the play and how they all complement each other. I enjoyed Act IV the most for many reasons. There is lots of action and more violence than the other acts, which makes it stand out. There are also a lot of subtle lines and going ons that make you think hard about the actions and how they are contributing to the whole play. At the beginning of the Act Petruchio constantly verbally and physically abuses the servants in front of Katherine to show off and prove he has power, she tries to stick up for them and protect them but Petruchio does not allow this. I believe that this livens up the play as the taming process has begun. Petruchio was striking and shouting at the servants for a purpose, directed at Kate, as she tries to protect them she realises that she has stopped thinking only about herself and begins to feel for the others. Another amusing aspect of the Act was when Lucentio needed a father so that his marriage can go through. He came across an old man and told him a story of how their two towns hated each other and if someone found out about him, he would be killed. It was risky but also a bit stupid of the man to accept. In this Act but there is one scene that is especially comical. Petruchio continuing the taming process begins to tease Katherine with new clothes. He introduces a tailor and a haberdasher who both present the most stylish of clothing, which Katherine loves immediately, however Petruchio realising this, disapproves of everything saying it is not fit for her and is poorly made. He starts ruining the clothes and ordering the men to leave. Katherine however picks up a hat and puts it on and she wants it so much, All gentle women on the streets wear such a beautiful piece of clothing However immediately Petruchio replies When you are gentle, you shall have one too, and not till then. This is obvious without any subtlety. It hits you in the face and points out to Katherine what Petruchio is trying to do. However amongst all the humour and action surrounding the Act at the moment there comes a point in the Act where all of this seems to disappear. All of scene IV is rather lifeless and fails to entertain the audience as previous scenes had. It becomes more serious and I think rather loses the attention of the audience and distracts their attention away from the play.

Business and market analysis of Tea company

Business and market analysis of Tea company Tapal Tea (Pvt) Limited is one of the leading manufacturer of brand tea in Pakistan and south Asia. This product is introduced by Adam Ali Tapal in 1947. Its business is growing from day by day through its inception. There is no business in the world that cannot face the competition in the market. Tapal also faces tough competition from different brands of the company like Lipton, Brook bond and supreme which are also giving tough completion to Tapal. It is one of the largest Pakistani company who has started in Judie Bazaar one of the busiest business area in Karachi, Pakistan. Tapal is one of the largest local companies who do not have any investment from abroad. This business started as sole proprietorship and becomes Private Limited Company now. It means to say that the company now has legal status than before. In 1997, Tapal tea is one of the first company who got the ISO-9001 quality standard, a symbol of high quality. Tapal company main focus is quality. They never compromise on quality. A customer can pay more price but they are not ready to compromise on quality. It includes who are the customers of the product. Tea is one of the hot beverages which are commonly used by different peoples of different ages from rural to urban areas. The market of tea is very strong in the Pakistan. Learning Outcome 1 Vision statement Linda Jackson Burrs states that vision statement is where you see you future state. Creating a vision statement takes some thought as to what is really doable and believable The vision of company to expand the business, consistency in price and further improve quality of the product Mission statement Jeffrey Abrahams states that every company, n matter how big or small, needs a mission statement as a source of direction, a kind of compass, that lets its employees, its customer and even its stockholders know what is stand for and where its headed. Our mission of the company is to provide world class product in minimum price, not ready to compromise on quality, to have good relations in the market and makes perfect market for the competition. There are so many organizations that are only writing mission and vision of the company and not following on them but Tapal Company Limited is one of those companies that is clearly doing what is their promise to do like not compromising on quality of the tea, producing new brands of the tea and expanding their business to the wider extent. Marketing strategy Marketing is one of the key elements in addition to other functions without which the company cannot get success. Marketing of the product is not easy task by any means, so proper care should be taken very carefully otherwise the project can be failed. It based on a process in which organization to focus on the availability of its resources to increase its profit by increasing the sale. Marketing planning Marketing Planning is a set of document in which details of action is given to achieve the objects set by the management for a period of one or up to five year. It could be based on selling of any kind of product. Marketing plan is usually based on the whole business plan. Strong planning can play major role in the success of product sale in the market. Its very important to have a very aggressive plan if you are not an introducer of new product and still you want to grab the market. Link between Marketing Plan and Marketing Strategy Whenever you want to launch a product you must plan it. If you plan well it gives you a good picture how much you can achieve but if you didnt then it might cause an organization very heavily so marketing plan which is a business plan for a company is very important for the launch of a product and even if you want to do some extension in your product and at the launching time you need a marketing strategy to increase the sale up to the maximum level. Marketing strategy is the foundation of marketing plan. And marketing strategy can make marketing plan more effective so we can say they both are very important for the success of the product. Impact of Strategy over Planning Strategy always plays a big impact over planning because even if the planning is excellent but they are unable to create a good strategy then everything will be good but on papers only. The external requirement which need to be taken from the customer can only be achieved by the good business strategy. So we can say for the success of planning you must have good strategy as well. Marketing planning problems There could be so many problems when you make marketing planning. There could be so change in the environment means you need to change the forecast. They are unable to give the required factual information and doest make good marketing decision. It could be possible that they spend too much for the advertisement and doest get the response they want. May be they lack experience for preparing a strong marketing plan. Component of Marketing Planning There are so many marketing components which are used in the business I am discussing in this assignment. In brief they are price, product, promotion, placement, people, environment and process. When Tapal make a marketing plan they always consider what price should they set for the product because they have so much competition in the market, they always make sure that when they introduce a product it has to be unique so they will grab the high share in the market. They always promote their new products so all will know something new and different is coming in the market. Every time when they plan they make sure what area they need to cover and where to launch the product. They always make sure in their planning that how people will obtain the product. SWOT analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors http://marketingteacher.com/lesson-store/lesson-swot.html This is an abbreviation of strength, weakness, opportunity and threat. I will analyze this tool in my selected firm http://hrmadvice.com/assets/images/swotanalysis.jpg Strengths Continuous innovation for increased customer value, for example: First to introduce soft pack in the country, The pioneer of selling Jasmine Green Tea in Pakistan. The only company selling round-tea bags in Pakistan. Tapal is one company that is catering to the needs of all segments of the society. They are exporting their product in so many countries Qualified Research Development team Brand awareness targeting the local market. Weaknesses They are importing some products which increase their cost and decrease their profit. Sale on cash system gives chance distributor to switch to other any time. Tight quality control increase the cost and sometime relationship with distributor is also gets disturbed. Opportunities Tea begs market is increase day by day and they already have a big share in this so they can easily grab more percentage in the market. Customers are very much attracted and like strong taste and quality of tea offered by tea providers. There are so many areas in the country which are still not fully covered by any tea provider company. They are importing Duty free tea from different countries. Green tea requirement is continuously growing. Threats Strong position and big name of Unilever makes extremely difficult for Tapal to counter-attack because of low budgets and they are financially very strong. Unilever is a big name in the country more than Tapal worldwide. High import duties encourage smugglers of tea to grow. They should take immediate step to promote their products in the market because they are spending very less amount for the marketing of their products and all other competitor spending too much money to market the product and to grab more shares in the market. Learning Outcome 2 Producing marketing plan for Tapal Pvt Ltd Before thinking about any plan you have to be sure about the whole industry overview. So out plan is to introduce variety of tea products in Pakistan by Tapal pvt ltd. As we know that is one of the most popular drinks in the entire world and especially in ASIA region people are literally crazy about tea. The demand for tea is very high in Pakistan. With such a huge public who likes to drink tea, the competition is also there and very tuff as well. Brands such as Tapal, Lipton, Brooke Bond and Supreme, are the biggest tea brand in Pakistan. The target people are very common for the entire brand who love to drink the tea. And we know that the area which they need to cover is very Hugh. It consumed on daily basis with very high quantity. The current demand is very high and its demands are getting higher and higher. As competition is very tuff so market share is divided into many company and our plan is to grab the maximum share from the market. Our plan is to produce those kind of goods which are more consuming and more in demand so thats how we will be able to grab the more public and for that we need huge amount to invest in business because we need to spread all over the country and have to market our product at every corner so it will cost us very high. For that we need to see is the time is good to invest so much in the business. Are the political and social conditions of the country supporting our decision of investing such a big amount? If we are sure that the decision will favor the company it will maximize it profit by increasing the share and capturing the big market then it could be a plan which we will definitely follow. We know that if our customer is happy with our product than our competitor will have to face a strong fight through our product and we definitely win the maximum market share. Marketing Mix Element of marketing mix normally referred as 4 ps which are Product, price, place and promotion. A product is a service given by the company to its customers and price will be amount customer paid against the product of a company they have purchased. It all depend on company what price they need to fix for the company. The place could be from where it was purchased. E.g. tea can be purchased by big store and its a place or by any small shop as well and last thing is promotion which describe how the company helps to market its product. Marketing mix can affect the decision taken by the upper management like if management dont want to spend a lot on product marketing but marketing mix strategies forces them to spend more for it. If management plans to increase the price of the product but the time they might follow the marketing mix strategies which force them to retain with the same price. 7C By the help of different definition we will grab the meaning of 7c which are consists of Context, Commerce, Connection, Communication, Content, Community and customization. These entire customer based details available in marketing which help the company to interact with the customer. 7P The 7p in marketing are product, price, promotion, place, people, processes and physical evidence. They are effective for any kind of marketing process ensure that an appropriate value is assigned to each one of them. The 7p are as important in marketing as the success or failure might result due to them. The actions and budget so important when making a plan for the company because the action you do when you are implementing a plan is very vital because a wrong action can disturb the whole planning and proper budget setting is a key of success of planning because if you didnt budget out your plan you can be short of finance. Planning and action always controlled the organization because it makes you organized and the organization is always prepared for what their next step will be. Due to these reason the organizations are always prepared and taken all kind of action well before time and they are not worried about what they need to do. Learning Outcome 3 How your marketing plan support your organization strategy objective Marketing plan come through a long process it start from a single department and ends up to management decision, plan must be always like easy to understand for management to approved it and realize the facts of market strategies for what they want from customer, Tapal always make a attractive marketing plan which always looks different from others, for now this marketing plan which is very supportive for the organization is just because its meets the need of customer in a very smart way like they introduced a new tea flavor which is they want to be market the product by new style which a customer attract and also get some benefited for an organization. How your organization implement your plan Tapal is a big in industry so any body at any time can interested in the advertisement for its product, it is the best way to approved the marketing strategy by showing that there are 5 major advertisement companies are ready to launch and advertised our new product in the market, and if the plan is 100% correct then organization never refuse because they get more revenue and goodwill in the market. If the plan is according to organization and customer then it is easy to take decision for management. Plan should be compressed and productive for organization. Plan should be not very costly. Plan should be not so long time process Plan should be as per new techniques and 3D type as per new generation like Plan should be process after research Plan should be shows new market prices Plan should be long life and skill full. Discuss link between strategy and implementation and skills needed for implementation As we discussed above that is the plan is strong then management never refuse them because they also want to be leader in the market, before making a plan it need a strategic thinking on the plan to make it perfect and executive, after that this plan need some skills like added some technically and moderate touch to improve the product quality and price, so that the organization easily implement on the upcoming strategic plan with full of skills. It is very easy to make a plan but is not easy to do implement on it so if the plan is make with strategic and skilled so it could more productive to introduce in front of management and if the plan is in according to the new market requirement so it is likely to be more attractive if there is a less skills include in it. Outline your approach to gain your agreement for marketing plan If the plan is according to companies favor so there is no any chance that it could be rejected. Always approach will be positive to make the plan competitive and advance. Tapal is always look in those matter which are highly skilled, attractive and sincere with the organization, to gain the agreement for strategic plan for organization is a very important role for marketing department to extent their plans which are still are in favor of organization and as before management like the approach to get always new marketing style, the best approach for management is that to produced their best efforts to capture the market because know a days their so many competitors in the market if they lack in the advertisement or promotion or introducing in new products then it could be easy for other competitors to overcome. Describe your publicity and promotion strategy as part of your organization The first approach is that tapas needs to be improve their marketing style just because know a days people need electronic media advertisement and promotion on all the product to get all the products in a very cheap and reason able price this can increase in the number of customers but also increase in loyal customer. The best approach to get the agreement extent or more loyal tapal need to make advertisement in TV ads and make a ads with the celebrities to make people more attract. For tapal it is not a big deal to make ads with celebrities. They also need to do some sale promotion and prizes for kids to make them also a part of tapal, and take some social activities like arrange some games, concerts, charity and convocation and show sponsoring in these activities to make good image in the market. Identify and describe your evaluation review measure and trend for the effectiveness of your plan To maintain the level of the marketing in the fast running industry because there is not only one part or trend to evaluate and measure the causes of market its a long and lengthy process which each and every department of the organization is involved in it, according to new trend we can say that people need always new and productive so Tapal team is always try to first in the line and make sure that the plan for marketing is effective for organization and its growth, as review the trend is that people need always low product price rate but now a days they also want some prizes or promotion on the product to get more benefit from the product they buy. It is not easy to maintain both of these issues with each other, team is always tried to make their plan effectiveness and evaluate the main issue in front of management. Conclusion At the end of this course we can understand vision and mission statement of business and how we can make marketing plans keeping all risk factor in mind. How we can control planning and how we can support our organization object. How to publish and promote the strategy of our company and how our plan can be affective.

Routing Protocol Simulation With NS2

Routing Protocol Simulation With NS2 Network simulation is a method of investigation in network technology. In the process of investigating a new technology, due to various reasons, it is costly and unrealistic to physically test a network system. In such situation, simulation becomes one of the best available solutions in testing, evaluation and validation. Network simulation has the features of small cycle and low cost, and it is easier for researchers to use others research, in order to concentrate on the particular part and no need to waste too much time on other part of the system. NS2 is a simulation platform that is developed in free open source for network technologies. Researchers can easily use it for the development of network technology. Until today, NS2 contains rich modules that are almost related to all aspects of network technology. Wireless network communications obtained a rapid development in recent years. Ad hoc networks do not need the support of cable infrastructure; the communication is achieved by free mobile network hosts. The emergence of ad hoc network has promoted the achievement of the process of free communication at any environment, at the same time it has also provided an effective communication solution of military, disaster relief and temporary communications. Considering the ad hoc network is constantly moving, and the network topology is changing, therefore the traditional internet routing protocols (e.g. RIP, OSPF) are not be able to adapt into the actual need of ad hot networks. Therefore there are many specialised routing protocols are designed for the ad hoc network, the aim of this paper is to compare, analyse and evaluate the most popular routing protocols for ad hoc networks by running the simulation test with NS2. Introduction A mobile ad hoc network (MANET), sometimes called a mobile mesh network, is a self-configuring network of mobile devices connected by wireless links. Along with the desire of get rid of the wired network constraints and be able to communicate at any time and any place, wireless network communications obtained a rapid development in recent years. Mobile communications can be achieved by portable computers with wireless interface equipped and PDAs. Most current mobile communications require a wired infrastructure, e.g. base station. To be able to communicate without fix infrastructure, a new network technology Ad Hoc network technology arises at the historic moment. Ad hoc networks do not need the support of cable infrastructure; the communication is achieved by free mobile network hosts. The emergence of ad hoc network has promoted the achievement of the process of free communication at any environment, at the same time it has also provided an effective communication solution of military, disaster relief and temporary communications. Each device in a MANET is free to move independently in any direction, and will therefore change its links to other devices frequently. Each must forward traffic unrelated to its own use, and therefore be a router. The primary challenge in building a MANET is equipping each device to continuously maintain the information required to properly route traffic. Such networks may operate by themselves or may be connected to the larger Internet. Ad-hoc network was originally used in the military field. With the developments of wireless networks, it has begun the development in the civilian fields. A mobile ad-hoc network does not need any infrastructures, any node can quickly and automatically form the network, and each node can move freely and is able to join or leave the network at any time. The characteristics and advantages of fast deployment, invulnerability makes mobile ad-hoc becoming more and more widely used in either military or civilian fields. In recent years, as the emerging wireless communication network, Ad-hoc is gradually attracting more attention of the industry and become a research hotspot. Ad-hoc networking supports flexible and convenient communication without the support of infrastructure, this technique broadens the fields of mobile communications and has a bright future. Ad hoc network can be regarded as the cross of mobile communication and computer network. In ad hoc networks, computer network packet exchange mechanism is used rather than circuit switching mechanism. Communication hosts are usually portable computer, personal digital assistants (PDA) and other mobile devices. Ad Hoc network is different from mobile IP network in the current Internet environment. In mobile IP networks, mobile hosts can link and access the network through fixed wired network, wireless link and dial up link, and in ad hoc network, these is only a wireless link connection. In mobile IP networks, the communication need to be supported by adjacent base stations and still using the traditional internet routing protocol, however, ad hoc networks do not have the support of these facilities. In addition, a mobile host in the mobile IP network is only an ordinary end device which does not have routing function. When the mobile host moves from one zone to another does not chan ge the network topology, and in Ad Hoc networks the movement of mobile hosts would lead to topology change. The thesis is to research on the Ad-hoc networking mode and its network layer through simulation with NS2, mainly focused on the comparison and analysis of the popular ad-hoc routing protocols. The aim of this article is to research and develop on the key technology of self-configuring network routing protocols, based on ad-hoc network structure. Wireless Ad-Hoc network Structure and Characteristics Ad Hoc wireless network has its own particularity, in the formation of actual use of the working network, the application size, scalability and the reliability and real-time requirements must be taken full account. In addition, due to the unique structure of the ad hoc network, the characteristics of ad hoc network should be fully considered when design and build the network, which will help us to design a routing protocol that is suitable for particular network structure in order to maximise the performance across the network. Ad-hoc network Structure Ad Hoc wireless network topology can be divided into two kinds: Flat structure and hierarchical structure, in flat network structure, all network nodes have equal status. However, in the hierarchical structure of the Ad Hoc wireless network topology, the whole network is composed of clusters for the subnet, each cluster consists of a cluster head and multiple cluster members, the cluster heads forms a higher level network. Each cluster head and cluster members are dynamic and automatic networking. The hierarchy is based on different hardware configurations, and hierarchical structure can be divided into single-band and multi-band classification structure. Single band hierarchy use single frequency in communication, all nodes use the same frequency. But in multi-band hierarchy, if there are two networks in different levels exist, the lower level network has a smaller communication range and higher level network has a larger communication range, cluster members use the same frequency to communicate, cluster head nodes uses one frequency to communicate with cluster members and another frequency to maintain the communication with cluster heads. There are advantages and disadvantages exist in either flat or hierarchical network structures: the structure of flat structure network is simple, each node has an equal status, there are multiple paths exist in communication of the source node and destination node, therefore no network bottlenecks, and the network is relatively safe. However, the biggest drawback is the limited network size, when the network scale expanding, routing maintenance overhead exponential growth and consume the limited bandwidth; Hierarchical network structure is not limited by the scale of network, the scalability is good, and because of clustering, routing overhead is relatively smaller, although there is the need of complex cluster head selection algorithm in hierarchical structure, but because of hierarchical network structure with high system throughput, node localisation is simple, therefore ad hoc network is now increasingly showing grading trend, many network routing algorithms proposed are based o n the hierarchical network structure model. Ad-Hoc network Characteristics Wireless ad hoc network is a combination of mobile communications and computer networks, each node in the network have both router and host functions. The characteristics of ad hoc networks in mainly in the following areas: Dynamically changing network topologies: Ad Hoc networks have no fixed infrastructure and central management communications equipment, network nodes can randomly move to any direction in any speed rate, coupled with the power change of wireless transmitter device, the environment impact and the signal mutual interference between each other, which all will result in dynamic changes of the network topology. Limited resources: the working energy provided to the mobile hosts in Ad Hoc networks are limited, and the mobile host with more energy loss, will reduce the Ad Hoc network functions; on the other hand, the network itself provides limited bandwidth and signal conflicts and Interference, which results the mobile host with limited available bandwidth which is normally far less than the theoretical maximum bandwidth. Multi-hop communication: if two network nodes are not in the same network coverage due to the limited resources available, multi-hop may be used in Ad Hoc network communication, in order to achieve the communication between the source host and destination host which are not in the same network coverage. Limited physical security: the communication of Ad Hoc network nodes are through the wireless channel, the information transmitted is very vulnerable, and eavesdropping, retransmission, falsify or forgery attack can be achieved easily, If routing protocol once suffered the malicious attacks, the whole self-organizing networks will not work properly. These features of the Ad Hoc network have made a special request in the routing algorithm design. A reasonable routing algorithm must take the factors of limited network resources, dynamic network topology changes and improve the network throughput into account. Ad-Hoc Wireless network routing protocols The key issue in ad hoc network design is to develop a routing protocol that is able to provide high quality and high efficient communication between two nodes. The mobility characteristic in the network makes the network topology constantly changing, the traditional internet based routing protocol is unable to adapt to these characteristics therefore the routing protocol that is specialised for ad hoc networks is needed, According to earlier on the Ad Hoc network architecture and features described, the design of the routing protocol must meet the following conditions: The need of rapid response capability for dynamic network topology, and try to avoid routing loops from occurring, and provide simple and convenient network node localise method. Must be efficiently use of the limited bandwidth resources, and try to compress unnecessary overhead. Limit the number of intermediate transfer during the implementation of multi-hop, generally not more than 3 times. Must minimise the launch time and amount of launch data, in order to save limited working energy. In possible conditions, make the design of routing protocol with securities to reduce the possibility of being attacked. Routing Protocols According to the specific characteristics of ad hoc wireless network routing protocols, in recent years, there are a variety of ad hoc network routing protocols have been proposed. IETFs MANET working group is currently focused on research Ad Hoc network routing protocols, and protocols many protocol drafts, such as DSR, AODV, ZRP etc. in addition, the professional researchers also published a extensively amount of articles related to Ad hoc network routing protocols and proposed many network routing protocols for the ad hoc networks, such as DSDV, WRP etc. According to the routing trigger principle, the current routing protocols can be divided into three types: Proactive Routing protocol, Reactive routing protocol and Hybrid routing protocols. Proactive Routing protocol Proactive routing protocol is also known as Table-driven routing protocol, each node maintains a routing table that contains the routing information to reach the other node, and updates the routing table constantly according the network topology changes, and therefore the routing table can accurately reflect the topology structure of the network. Once the source code needs to send messages, the route to the destination node can be immediately obtained. This type of routing protocol is usually modified from the existing wired network routing protocol to adapt to the wireless ad hoc network requirements, such as the Destination-Sequenced Distance Vector protocol, which is modified from the Routing Information Protocol (RIP). Therefore, this type of routing protocol has a small delay, but requires a lot of control message, the overhead is large. Commonly used proactive routing protocols include DSDV, HSR, GSR, WRP etc. Destination-Sequenced Distance Vector (DSDV) DSDV avoids the generation of routing loops by set serial number for each route, using time-driven and event-driven technology to control the transfer of routing table, i.e. a routing table is kept in each moving node locally, it contains valid points, routing hops and destination routing serial number etc. destination routing serial number is used to distinguish old and new route to avoid routing loops. Each node periodically sends the local routing table to the neighbour nodes, or when the routing table changes, the information will also be passed to neighbouring nodes, when there is no moving nodes, use a larger packet with longer interval to update the route. When the neighbouring node receives the information contains modified routing table, it will first compare the serial number of destination node, the routing with larger serial number will be used and the one with smaller serial number will be eliminated, and if the serial number are the same, the best optimised route (e.g. shortest path) will be used. Each node must periodically exchange the routing information with adjacent nodes, the routing information update is also can be triggered by the changes in routing table. There are two ways to update the routing table, Full dump, i.e. the topology update message will include the entire routing table, which is mainly applied to the case of fast changing network. Another way is Incremental update, in which update message contains only the changed part in routing, such way is usually used in a network with slower changes. Hierarchical State Routing (HSR) HSR is a routing protocol that is used in hierarchical network, nodes at a higher level saves all the location information of its peers, logical sequence address is assigned along from the root node at the highest level to the leaf node at the lowest level, node address can be used by sequence address. Global State Routing (GSR) GSR protocol works similar with the DSDV mechanism, it uses link-state routing algorithm, but avoids the flooding of routing packets, which includes an adjacent node table, network topology table, next hop routing table and the distance table. Wireless Routing Protocol (WRP) WRP is a distance-vector routing protocol, each node maintains a distance table, routing table, link overhead table and packet retransmission table, through the Short Path Spanning Tree (SST) of the neighbouring node to generate its own SST, and then transmit updates. When there is no any change in the network routing, the receiver node must return an idle message to show the connection, otherwise modify the distance table to look for better route. The feature of this algorithm is that when any changes of the neighbouring node is detected, and then checks the sturdiness of all adjacent nodes in order to eliminate the loop, has a faster convergence. Reactive Routing Protocol Reactive Routing protocol is also known as on-demand routing protocol, it finds the route only when needed. Nodes do not need to maintain routing information constantly, it will initiate route look up only when the packet is need to be sent. Compare with proactive routing protocols, the overhead of reactive routing protocol is smaller, but the packet transmission delay is larger, which means it is not suitable for real time applications. Commonly used reactive routing protocols include AODV, DSR, TORA and so on. 2.2.2 Dynamic Source Routing (DSR) DSR is designed to restrict the bandwidth consumed by control packets in ad hoc wireless networks by eliminating the periodic table-update messages required in table-driven approach. DSR is composed of two main mechanisms Route Discovery and Route Maintenance. The Route Discovery mechanism is used when the source node needs to send a packet to the destination node but does not know the route. When the source node is using a source route to reach the destination node, source node uses the route maintenance mechanism to identify the route that cannot be used due to the topology changes. In DSR, route discovery and route maintenance mechanisms are fully on-demand operation, DSR does not require any periodic routing broadcast packets and link state detection packets. 2.2.3 Temporally Ordered Routing Algorithm (TORA) TORA is an adaptive distributed routing algorithm based on link reversal method, which is mainly used for high-speed dynamic multi-hop wireless network. As a source initiated on-demand routing protocol, it is able to find multi-paths from the source to the destination node. The main characteristics of TORA are, when topology changes, the control message transmission in local area of topology changes only. Therefore, the node only needs to maintain the information of adjacent nodes. The protocol consists of three parts: route generation, route maintenance and route deletion. In the initialisation stage, the transmission sequence number of the destination node is set to 0. The QRY packet which contains the destination node ID broadcast by the source end and a node with a transmission sequence number that is not 0 responses to the UDP packet. The node that receives UDP packet has the sequence number higher than the source node by 1, and the node with higher sequence number is set as the upstream node. Through this method, a Directed Acyclic Graph (DAG) from the source to the destination node can be created. When nodes move, routes need to be rebuilt. In the route deletion phase, TORA removes the invalid route by broadcasting a CLR. There is one problem that exists with TORA, which is when multiple nodes proceeds to route selection and deletion, routing oscillation will be produced. 2.2.4 Ad-hoc On-Demand Distance Vector Routing (AODV) AODV is an improvement to the DSDV algorithm, but the difference with DSDV is that it is a Reactive routing protocol. In order to find the route leading to the destination node, the source end will broadcast a routing request packet, and adjacent in turn broadcast the packet to the surrounding nodes until the packet was sent to the destination node, or, to the intermediate node which has the routing information to the destination node. A node will discard duplicated request packet received, the serial number of routing request packet is to prevent routing loops, and is able to determine whether the intermediate node has responses to the corresponding routing requests. When a node forwards a route request packet, it will mark the ID of its upstream node into the routing table, in order to build a reverse route from the destination node to the source node. When the source end moves, it will re-initiate route discovery algorithm; if the intermediate nodes move, then the adjacent node wi ll find the link failure and send the link failure message to its upstream node and spread the message all the way to the source node, afterwards the source node re-launches the route discovery process according to the circumstances. The achievement of AODV is a combination of DSR and DSDV protocols. It has the features of route discovery and route maintenance in DSR, and at the same time use by-hop routing, sequence number and Beacon messages that adopted in DSDV. Hybrid Routing Protocol In wireless ad hoc networks, neither proactive nor reactive routing protocols alone can solve the routing problem completely, therefore hybrid routing protocols which combines the advantage of both proactive and reactive protocols have been proposed by the researchers, such as the Zone Routing Protocol (ZRP). ZRP is a combination of proactive and reactive routing protocols, all nodes within the network to themselves as the centre of a virtual zone, the number of nodes in the area is related to the radius set of the zone, and the areas overlap, this is the difference with clustering routing. It uses proactive routing algorithm within the zone, the centre node uses Intrazone Routing protocol to maintain in the zone. Literature Review Network Simulation Tool The platform that will be used in simulation is Windows XP Professional + Cygwin + NS2. NS2 is a simulation platform that is developed in free open source for network technologies. Researchers can easily use it for the development of network technology. Until today, NS2 contains rich modules that are almost related to all aspects of network technology. Since the release 2.26, NS2 has stopped support with Windows platforms, therefore to get the latest NS2 running on the Windows XP, Cygwin is needed. Cygwin is an UNIX emulator on Windows platform. Implementation Configure simulation platform Normally, NS2 simulation can be divided into the following steps: 1. Compose necessary components: i.e. add or remove new components 2. Testing: test whether the component composed is validated. When the component in the library satisfies the simulation needs (e.g. simulation process based on existing protocols in the library),then the simulation starts from the third step. 3. Compose Otcl script file: configure the topology structure of the simulating network, and identify the basic link features, protocols that have been used by moving nodes, and number of nodes etc, and binding the terminal device protocol, setting the scene and traffic load of simulation (TCP stream or CBR stream), setting simulation start and end time etc, and set trace objects of the script file, trace file is the file that records all of the events of simulation process, and also can set the nam object at the same time, nam is the tool to demonstrate the network running animation. 4. Use NS command to execute script file: once executed, *.tr file will be generated in the same directory of the script file, to record the simulation results. if nam object is set in the script file, *.nam file will be generated in the same directory. 5. Analyse trace file: due to the large size of trace file, we will need to compose gawk program to process the data after simulation (calculate packet delivery date, routing overload, and throughput etc), then use the drawing tools to produce the graph for direct analysis. In NS2 the classic routing protocols such as DSDV, DSR, TAORA and AODV are already integrated; the source code of routing protocols is located in C:cygwinhomeAdministratorns-allinone-2.34ns-2.34, show in figure 1.1 Take AODV as an example (fig. 1.2), within the ADOV folder, aodv.cc and aodv.h are the most important files, they defines the main functional features. Under general circumstances, we do not need to modify the source code of the protocols. Fig.1.2 AODV Routing Protocol Simulation scripting According to the simulation model designed, each routing protocol (DSDV, DSR, AODV, and TORA) will be compared in small (20 nodes) and medium (50 nodes) ad hoc wireless network. The corresponding scripts composed are: dsdv.tcl, dsr.tcl, aodv.tcl and tora.tcl (see appendix). Taking aodv.tcl as an example, the coding is show in fig.3.2.1 Partial scripts in aodv.tcl Some script explanation of most important codes in aodv.tcl set val(ifq)Queue/DropTail/PriQueue; #Interface queue set val(nn)50; #Number of nodes in simulation scenario set val(rp)AODV; #Routing protocol to be simulated set val(stop)300 #Simulation time length set val(x)500; #Length of scene set val(y)500; #Width of scene set val(tr) out50.tr #Output trace file set val(nam) out50.nam #Output nam file set opt(cp) cbr50 #Stream file set opt(sc) scen50 #Scene file In addition, write the following statement in script head to generate a simulation ns_ object: set ns_[new Simulator] Tracking the file object is used to specify the Trace file (with .tr extension) in recording of the simulation data. NS2 supports record application layer, routing layer, MAC layer and node movement those four types of data in difference layers. The data that needs to be recorded can be specified in settings in the simulation process. The data in of each layer that trace object specified are all recorded in the trace file, labels are added to distinguish them. In addition, NS2 also supports NAM tool simulation process visualisation, such function needs to generate the NAM trace file object to specify the trace file of records of simulation data. The following statements are used to generate those two trace file object described. #Generate trace file: $ns_use-newtrace set tracefd[open out50.tr w]; $ns_trace-all$tracefd #Generate NAM trace file object: set namtracefd[open out50.nam w] $ns_namtrace-all-wireless$namtracefd$val(x)$val(y) Data Stream Generation Tool Data stream generation tool cbrgen is used to generate traffic loads, which can generate the TCP steam and CBR steam. Cbrgen.tcl file (see appendix) can be used as following: Codes are defined as following: -type #TCP stream or CBR stream -nn #Number of nodes -seed #Specify number of random seeds -mc #Maximum connection of each node -rate #Overload of each stream connection The format is used as following: ns cbrgen.tcl [-type cbr|tcp] [-nn nodes] [-seed seed] [-mc connections] [-rate rate] Movement Scene ./setdest is used to randomly generate the nodes movement scene needed form wireless network, used as following (2 versions): ./setdest -v -n -p -M -t time> -x -y or ./setdest -v -n -s -m -M -t -P -p -x -y Which speed type set to uniform/normal ¼Ã…’pause type set to constant/uniform. NAM animation The NAM function is used to run the animation of specific trace output format, the output file can be based on real or simulated environment. For example, the trace file that is from the output of NS simulator. The commands to control to control NAM animation in NS2 as following: nam out.nam 1. Node $node color [color] Setting the colour of node $node shape [shape] Setting shape of node $node label [label] Setting name of node $node label-color [lcolor] Setting display colour of node name $node label-at [ldirection] Setting display location of node name $node add-mark [name] [color] [shape] Add annotation $node delete-mark [name] Delete annotation 2. Link and Queue $ns duplex-link attribute: orientà £Ã¢â€š ¬Ã‚ colorà £Ã¢â€š ¬Ã‚ queuePosà £Ã¢â€š ¬Ã‚ label 3.Agent Use the following commands to make the agent you wish to display appears as AgentName in the box. $ns add-agent-trace $Agent AgentName The parameters of movement scene and node flow are in the tables shown below: Parameter of node movement scene: Parameter Number of nodes Moving range Resting time Simulation time Values set 20, 50 500 x 500 m 1 s 300 s Parameter of node movement scene: Parameter Maximum moving speed Packet size Node communication distance Type of service Values set 5, 10, 15, 10, 25, 30-50 512 byte 250 m CBR Trace file analysis Performance parameter analysis model The indicator to measure the performance of ad hoc network routing protocol is commonly including qualitative indicator and quantitative indicator. Qualitative indicator describes the overall performance of a particular aspect of the network, such as the security, distribution operation, provide loop free route and whether to support single channel etc. and quantitative indicators can describe the performance of a certain aspect of the network in more details. The quantitative indicator of packet delivery ratio, average end to end delay and throughput etc are often used to measure the performance of network routing protocols. a. Packet delivery ratio: is a ratio of the number of packet sent from the source node and the number of packet that have been received by destination node in the application layer, which not only describes the loss rate observed in the application layer, but also reflect the maximum throughput supported by the network. It is the indicator of routing protocol completeness and correctness. End to end average delay: it can be calculated with the following equation, which N represent the packets successfully delivered, rt represents the time that packet reached the destination node, and st represent packet sending time. Routing overhead: Routing overhead is the total number of control packets of all routes, in a multi-hop routing each hop transmission is equivalent to one packet transmission. Routing overhead can be used to compare the scalability, the ability to adapt to network congestion and the efficiency of different routing protocols. It can be calculated with the following formula: Routing overhead = The Total number of routing control packets Gawk code The output file out.tr generated in simulation analysis will be filtered by selecting all of the packets in Agent layer, calculate all the number of data packets sent by this layer and the number of data packets that has been successfully received, and then divide the number

Jimi Hendrix :: essays research papers

Jimi Hendrix, the greatest guitarist in rock history, revolutionized the sound of rock. In 1967, the Jimi Hendrix Experience rocked the nation with their first album, Are You Experienced?. Hendrix's life was cut short by the tragedy of drugs in 1970, when he was only twenty seven years old. In these three years the sound of rock changed greatly, and Hendrix’s guitar playing was a major influence. Jimi was born in Seattle, Washington on November 27, 1942. As a young boy, whenever the chance came, Jimi would try to play along with his R & B records. However, music was not his life long dream. At first, the army was. In the late 1950’s, Hendrix enlisted in the 101st Airborne Division. After sustaining a back injury during a jump, he received a medical discharge. After his army career came to an abrupt end, he decided to go into the music field. By this time he had become an accomplished guitarist, and was soon to become known as the greatest guitarist ever (Stambler, pg. 290). However, he did not start out at the top. Jimi started out playing as part of the back-up for small time R & B groups. It did not take long before his work was in demand with some of the best known artists in the field, such as B.B. King, Ike and Tina Turner, Solomon Burke, Jackie Wilson, Littler Richard, Wilson Pickett, and King Curtis (Clifford, pg. 181). Using the name Jimmy James, he toured with a bunch of R & B shows, including six months as a member of James Brown’s Famous Flames (Stambler, pg. 290). At the Cafe Wha! in New York, in 1966, Hendrix decided to try singing. Jimi lucked out when a man by the name of Charles â€Å"Chas† Chandler from Eric Burdon's Animals heard him at the club and thought he was sensational. When Chas heard him again later that year, he talked Jimi into moving to England where he would really get the chance to start his career (Stambler, pg. 290). Along with Chas, Hendrix auditioned some musicians to complete the new Hendrix group. They choose Mitch Mitchell, a fantastic drummer, and Noel Redding, one of England's best guitar and bass players (Stambler, pg. 290). In 1966, at the Olympia in Paris, the Experience debuted. One year later, the Experience was breaking attendance records right and left at European clubs. When the Monkees toured England in 1967,

Ghost Story of the Kingsville Haunted House Essay examples -- Ghost St

Kingsville Haunted House The teller is 24 years old, and works for the state department of education. Originally, he was from the Baltimore area where he attended an elementary Catholic school. He moved to Bell Air in second grade and grew up there. After his parents separated, he moved back to Baltimore to live with his grandparents, and has remained in Baltimore ever since. The sister he mentions in the story moved away to China years ago. A weekend or two ago, he, I, and a few other friends spent the evening in one of our favorite hang-out spots in Columbia, Pub Dog. It was there, sitting in our dimly lit booth, over some beers that I heard him tell this story from his childhood. He spoke in a strangely matter-of-fact tone, considering the weirdness of the story he was telling, and in a smooth, comfortable manner that seemed to indicate he had told the story many times before. Here is the story he told: Ok. One night my sister and I were at my father’s house. He lives in Kingsville on 10 maybe 9 acres of land in this [small pause, looks at ceiling] I wouldn’t really call it a farmhouse, just a kind of small house out there. The previous person who lived in the house was supposedly shipped to an asylum, for, you know, normal stuff [pause] schizophrenic or something. My sister and I were at the house one night and we were cleaning up the house while my dad was on some sort of job out of the state and my step mom was at work in the hospital. We were doing our stuff, and then the power flickered, and came back on. We didn’t think anything of it. Then, outside of the door, we heard a noise, kinda like a dog barking, but like, just enough not so that we knew it wasn’t. So, we hear this noise, and start to get fre... ...g age. â€Å"Young children idolize their parents and draw strength from closeness to them.† (Nichols, 190). As soon as my friend and his sister were near to their father, they felt safe, and things returned to normal. This story, although somewhat unique in its exact plot, contains many elements that make it a typical and traditional ghost story. These elements suggest common fears in today’s society of people in general, and children specifically. Works Cited Nichols, Michael P. Stop Arguing with Your Kids: How to Win the Battle of Wills by Making your Children feel Heard. New York: Guilford Press, 2004. Sceurman, Mark and Mark Moran. Weird Maryland: Your Travel Guide to Maryland’s Local Legends and Best Kept Secrets. New York: Sterling Pub. Co., 2006. Spock, Benjamin. Dr. Spock’s Baby and Child Care 8th Edition. New York: Simon and Schuster, 2004.

Briefly comment on the communication research report Essay

With rapid advancement of new communication technologies, people currently can freely and actively express their own opinions in the new media. For example, the Internet has dramatically changed the ways in which some individuals receive news and information, this is very big different from the traditional forms of communication. However, there are some correlation links between traditional mass communication ways and modern new technology ways(Kotcher,1992;Rubin, 1994). Roberts M, Wanta, W and Dzwo, T (2002) examined one aspect of the Internet: electronic bulletin boards (EBBs). The objective of this study is to investigate if traditional news media sources have an agenda-setting impact on the discussions taking place on the EBBs. In other words, the purpose of the study is to examine the agenda-setting process and the role it may play on the Internet. The report’s dominant methodology is quantitative. As we know, it is a critical issue that appropriate methodology should be taken depending on different research topic. Quantitative approach and qualitative approach have their respective advantages and disadvantages (Fowler, 1993). Quantitative research, through surveys, gathers data about people’s knowledge, opinions, attitudes and behavior. Quantitative research approach is used to generate new knowledge for evidence-based practice. Attention will be given to the advantages and disadvantages of Quantitative research designs for large group research, the principles of reliability and validity, the value of descriptive and inferential statistics and the importance of ethical research conduct. For the topic, it belongs to sociology category, so I think the researchers have used appropriate research approach (quantitative research approach) even though the approach has some disadvantages. This is because quantitative research approach for this topic has the following advantages: Large members of people can be studies; the method is relatively quick and relatively cheap; the results are reliable, and representative of a much wider population than that directly investigated, the personal influence of the research on the results is slight and the data can easily be expressed in statistical form. This enables comparisons to be made between different groups and populations. For this study, the researchers use Internet, its main advantages are low/moderate cost to design; low cost to send; quick to analyse data; easy for respondent to complete and can attach brochures, images, etc. However, Every survey methodology has its weaknesses, and online surveys are no exception. – Not sure who is answering the survey. Like mail studies, it is difficult to insure the desired person actually answers the survey. – Not representative of the population. The Internet population has a slight bias towards younger, more computer literate users, though this is changing all the time and becoming more representative of the population. – Long surveys are more difficult. The personalities of today’s online users makes it difficult to coerce respondents into completing long surveys. – Not a â€Å"mainstream† research methodology, yet. With more experience and comparative analyses of online surveys versus mail and telephone results, online surveys should reach the same level of acceptance as other methodologies. For this research, the researchers use EBBs which has the above weaknesses too. For the research’s method, the researchers use five steps (Roberts, 2002, P456-458): The first step imperative examines whether traditional news media sources have an agenda-setting impact on the discussions taking place on the EBBs. They ask † Do individuals take issue information gained from news media and pass information about this issue online to other electronic bulletin board users? † The second step is selecting the sample. The third step deals with defining categories, time frames, coding units, and context units. The fourth step is content analysis and the final and fifth step of content analysis process is to analyze and interpret the data. The five steps are typical research method that is used by many researchers (McMillan, 2000) and they are very similar with the quantities analysis approach (the Scientific Method) which includes seven steps: Defining the problem; Developing a Model; Acquiring Input Data; Developing a Solution; Testing the Solution; Analyzing the Results and Implementing the Results (Render, 1982). The researchers use an ARIMA model cross-correlational test showed EBB discussions of three issues—immigration, health care, and taxes-correlated with news media coverage, with time lags varying from 1 day to 7 days. In my opinion, the method is appropriate method for the topic. This investigation looks for a more powerful effect than previous agenda-setting researchers. Because of the Internet’s dynamic characteristic of transmitting information from senders to receivers, researchers currently assume that our traditional theories of mass communication can directly apply to online communication (Wimmer, 1994). The researches have an accurate research questions or hypothesis that are: how will the new online communication forms affect the agenda-setting process? Can we assume that the transfer of salience still follows the original hypothesis? How does the condensed and compressed environment of online communication affect what we know about time frame effects? All these questions are explored in their study. By quantitative research, the researchers concluded: † The results demonstrate the usefulness of examining the rule the Internet plays in the agenda-setting process. Media coverage apparently can provide individuals with information to use in their Internet discussions. As the Internet continues to become an important source of information, it also will become an important area for mass communication researchers. † (Roberts, 2002, P464). The report also recommended† future research should link other mass communication theoretical approaches with Internet usage†. Despite the research has some definite problems; online research has many more advantages than disadvantages. When surveying populations, which mimic the demographics of online users, online research can be a primary means of information collection. With other populations, online research can be effective as a supplement to more traditional survey approaches or as a quick impression of your customers (much like qualitative approaches are used). For outlook, as the Internet continues to grow in popularity, investigations of the content of information being sent online similarly will increase in importance. The study takes an important step in linking the Internet to a mainstream mass communication theory. References Kotcher, R. L. (1992). The technological revolution has transformed crisis communication. Public Relations Quarterly, 37(3), 19-21. Rubin, R. , P. Palmgreen, and H. Sypher (1994 eds. ), Communication Research Measures: A Sourcebook, New York: Guilford. Roberts, et al (2002), Agenda setting and issue salience online. Communication Research, Vol. 29 No. 4, August 452-465. Fowler, Floyd J. , Jr (1993). Survey Research Methods, 2nd ed. Newbury Park, CA: Sage Publications. McMillan, S. J. (2000). The microscope and the moving target: The challenge of applying content analysis to the World Wide Web. Journalism and Mass Communication Quarterly, 77, 80-98. Render, B and Stair, R. M (1982). Quantitative Analysis for Management ( The Second Edition). New York: Library of congress Cataloging in Publication Data. Wimmer, R. D. and J. R. Dominick (1994), Mass Media Research: An Introduction, 4th ed. Belmont, CA: Wadsworth.